Focus in Your Job Search and Business

 

It is a matter of focus!

I can not remember where I heard that phrase, but it seemed brilliant at the time. And it is still completely relevant. Focus is the one of the most important things you can do to get your job search or your business hopping.

I have plenty of clients tell me they are unmotivated and can not seem to get things done. They say they just do not have the will power or tenacity to get things done. Then they complain that nothing they “do” in their job search or in their business is producing results.

Hog Wash! It has nothing to do with “will power” or “tenacity” and nothing to do with your capabilities or ability to take action.

It has everything to do FOCUS.

Look…focus gives you motivation, dedication, will power, tenacity, and guts. It generates ideas and connections. After my clients get focused, they take off like a shot and have more motivation than they know what to do with. What a great problem to have.

Why does focus work? It works because you finally know where you are going, what road to take, how to communicate, and what decision to make. You know when to say YES and when to say NO.

Without focus, I doubt I could write this article or get my point across. If you are a job seeker or an entrepreneur without focus, it is difficult to communicate with potential employers or your customers. You find you can not complete your resume or your web-site material. And forget trying to search for a job or your customers…you get lost in search engine limbo forever, without focus.

I will let you in on a little secret. Your potential employers and your customers KNOW you have no focus when you interview or talk with them. It’s amazing. They pick up on it like a sixth sense, even if they can’t explain why. They walk away dazed, confused, without any sense of why they talked with you in the first place, or they forget you the moment you walk out the door. Not good, if you want them to actually hire you or buy your product or services. As a job seeker or an entrepreneur you want to leave a lasting impression, and not that one!

So sit down and figure out your focus. Ask yourself what you want to do or offer. Take a bit of time to do some research about what potential employers or your customers are looking for. Then find a focus and communicate that to them, in a way that shows them you have exactly what they need.

It will have your potential employers or customers flocking to you. And they will remember you, in a good way. And whether they need you now or weeks down the road, you will be the first person that comes to mind. Because what they need IS YOU, your talents, your services, your skills and your strength.

Now, go get ’em!

Happy Hunting!

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